Hot chocolate, reimagined.
A bold brand that breaks away from the mainstream, turning cocoa into a visually striking and lifestyle experience.
Service.
Branding & Product Design
Values.
sustainability, authenticity & boldness
Year.
2025
XOCO was born from the idea of rethinking cocoa and bringing it back to its roots. Instead of sweet instant cocoa, the goal was to create a drink that is raw, intense, and authentic – inspired by the original Xocoatl recipe of the Aztecs.
The aim was to build a brand that stands for purity, strength, and authenticity, and clearly communicates these values through its design and messaging. From naming and logo to packaging and brand strategy, a consistent brand identity was developed that truly reflects the character of XOCO.
Process
Recherche & Analyse
Der Prozess begann mit einer gründlichen Analyse des Marktes, der Konkurrenz und bestehender Kakao-Marken. Ziel war es, Chancen zu identifizieren und Inspirationen zu sammeln, um XOCO klar vom Wettbewerb abzugrenzen.
