Lagom Regular is a hand-drawn typeface inspired by the Swedish philosophy of “Lagom” — not too much, not too little, but just right. The project explores the balance between warmth and clarity, combining organic, rounded letterforms with a modern and functional approach. Careful attention was given to balance, rhythm and spacing to ensure the typeface works across different contexts and sizes.

Lagom Regular is a versatile typeface that adapts seamlessly to various applications, from branding and editorial design to digital and social media use. The result is a handcrafted font that feels friendly, designed to add character while remaining usable.