A logo design that translates the calm, welcoming atmosphere of a garden into a timeless and meaningful visual identity.
Service.
Branding
Values.
sustainability, asthetic & elegance
Year.
2024
The logo for Ellis Garten was created to capture the essence of a peaceful and welcoming garden space. The design process began with exploring the garden’s character — its lush greenery, vibrant flowers, and serene mood — and translating these qualities into a visual identity. The goal was to create a logo that feels both natural and timeless, appealing to visitors and nature lovers alike.
A soothing green color palette was chosen to symbolize growth, balance, and harmony with nature. The typographic approach remains clean and elegant, allowing the design to feel light and approachable. A distinctive detail is the letter “T,” which is transformed into a blooming rose, adding a poetic and memorable element to the logo. This floral accent highlights the garden’s botanical richness while giving the identity a unique visual signature. The final logo creates a strong yet gentle brand presence that reflects the tranquil spirit of Ellis Garten.