SmartMove is a branding project focused on building a complete corporate identity from the ground up. From logo design and packaging to a consistent visual system, the brand was developed to reflect SmartMove’s mission: innovative, practical sports gadgets for an active lifestyle.

Based on in-depth research into values and target audience, the visual identity balances clean design with playful details. This mix creates a modern, approachable look that stands out in a competitive market while resonating with health-conscious, fitness-driven users. Across packaging, social media, and brand applications, SmartMove presents itself as confident, functional and design-led.