Alpenauto is a website redesign project focused on improving user experience and information accessibility for hotel partners. The existing one-page website was transformed into a structured, content-rich platform that makes it easy for users to understand Alpenauto’s services and initiate contact efficiently.

The redesign was guided by in-depth UX research, including target group analysis and competitor audits. These insights informed the information architecture, navigation structure, and overall interface design. Clear content hierarchy, intuitive user flows, and a clean visual language ensure a smooth and efficient browsing experience. The result is a modern, user-centered website that supports Alpenauto’s business goals while meeting the expectations of its professional audience.